Posts Tagged ‘image’

Brochure Photo Photographers And The Second Glance Rule

Author : William Penworthy

Professional brochure photo photographers know the difference between brochure photography and other forms of commercial photography Do you?

If you run a business that occasionally uses brochures, pamphlets, fliers or other printed marketing material to promote products or services then it’s highly likely that you incorporate products photographs or marketing photographs within the brochure You have four options where these are concerned:

1 You could take the photographs you need in-house, using your own photographic equipment, image editing software and desktop publishing package

2 You could re-use photographs that may have been taken previously, either by you or a professional photographer or journalist photographer, and embed them into your marketing literature

3 You could employ a professional photographer to take the images you need of your products, your personnel or your business

4 You could use the services of professional brochure photo photographers who understand the business side of brochures and marketing through literature

Clearly of these four options, the fourth is the best possible choice – but are you certain you know why? If you’ve considered any of the other three options, then the chances are you have decided against the best option, probably on the basis of cost Yet if you could have a professional brochure photograph or packshot image created for less than a tenner, wouldn’t you re-consider this decision?

There is a real danger inherent in distributing promotional literature such as brochures, fliers or leaflets which contain sub-standard or inappropriate images Professional brochure photo photographers understand the need for marketing images of this kind to be created with often very different factors in mind from those images which may be used in other formats

If you choose to create your own images, re-hash images you’ve previously had taken, or even use a professional photographer who may be unfamiliar with the specific requirements and demands of brochure photography, then you are placing your business in very real danger So what is this risk, and how seriously should you consider it?

The point is that brochure photography means summarising your entire business, product range, standards, values, aims, objectives, principles and level of service within a single image, and then placing that image right into the hands of your potential customers for them to hold, examine at their leisure, and upon which they will rapidly judge you

It is sometimes referred to as the Second Glance Rule Let me explain that rule, and what impact it has upon your choice of either using brochure photo photographers or employing an alternative solution

The Second Glance Rule suggests that any promotional image distributed using literature that is printed, such as brochures or fliers must be capable of attracting enough attention for the reader to glance twice at your image

In controlled tests it has been determined that when assessing the worth of a brochure or leaflet the eyes tend to focus first on the images, then the headlines or titles, and then the text, although in cases where the images of little value less attention is given to the titles, and if these are of little interest, virtually no attention is given to the text

But in some cases the eyes are drawn to the image or images, then to the titles, and then back to the images This second glance is significant, because in these cases the whole process of examining the leaflet is slowed down a little, and the second glance is enough to get the message across effectively

The first glance is an overall assessment of quality and applicability; the second glance is enough for a deeper assessment to be made of the overall values, principles and reputation of the business In other words, it is this second glance which may encourage a sale, or at least an enquiry

Unless, of course, that second glance is to confirm that the image really was as awful and amateurish as the first impression suggested!

But how do you create an image which manages to not only gain that second glance, but also manages to communicate effectively the messages that you need your business to convey in terms of core values, principles and level of quality? For that, you need to speak to a professional, experienced brochure photo photographer

From the lighting to the props, from the background to the scenery, from the models to the digital image manipulation, a picture may paint a thousand words, but brochure photo photographers can turn those thousand words into the best sales pitch you ever made

Brochure Photo Photographers | http://www.thepackshotpeople.co.uk | Brochure Photography

A Beginner 8217 s Guide To Digital Cameras

Author : janetra

Some aspects of digital camera technology can be confusing for the beginner We’ve tried to clearly explain some of the terms used to help you understand the technology better and to help to end the confusion We also hope this guide will help you to choose your next digital camera Terms like pixel, white balance, and zoom are explained below and we also look at the various types of storage media used in digital cameras

Pixels

Pixels are the tiny, square elements that make up digital images The term comes from ‘picture elements’ and millions of pixels in digital images make up the continuous, smooth image that you see Cameras are categorised by pixel count A higher number will give a better quality, smoother image and the larger the image size can be without loss of quality Digital cameras have a pixel count between one and fourteen million, designated as 1 MP (one million pixels) to 14 Mp Popular cameras usually have a pixel count of between 2 Mp and 5 Mp

A 3 Mp camera will make excellent prints at 4” x 6” and reasonably good 5×7″ prints If you need to make 8×10″ prints choose a 4 or 5 Mp camera If you need to make bigger prints than this you will need to buy a more expensive camera with a higher pixel count Some cameras may quote both total and effective pixels The one to take not of is the effective pixel count as this is the number actually used in the image

White Balance

Under different lighting conditions white can appear as blue or yellow This needs to be adjusted to appear white in the finished image White balance is usually automatic but there are usually manual settings if you prefer to set it yourself Settings can be adjusted depending on the light source which may be electronic flash, sunlight, shade, tungsten lights or fluorescent lighting Some cameras also allow you to set the white balance by pointing the lens at a piece of white card

Sensitivity

Sensitivity settings are the digital camera equivalent to ISO settings in film cameras On most modern digital cameras settings between ISO equivalents of 100 and 200 are standard Some may have settings of 400 and higher end SLR cameras up to 6400 Most digital cameras automatically choose a suitable setting

Digital and Optical Zooms

In general digital cameras have both digital and optical zoom Digital zoom works in the same way as a program to edit images and results in loss of picture quality as the image is enlarged Optical zoom works by changing the focal length and the magnification in the same way as a zoom on a film camera and gives superior picture quality It is always better to use optical rather than digital zoom

Memory Cards

There are many different types and sizes of memory cards and it can be very confusing They are not compatible with each other do it is vital to buy the correct memory card for your camera Some of the popular types are listed below

SD – secure digital Small cards only 2mm thick and 24 x 32mm

CF – compact flash Larger than the other cards these were the first cards introduced They are the cheapest cards at the moment and are 42mm x 35mm and 3mm thick with capacities of up to 2 Gb

Memory Sticks – Sony is the only manufacturer using memory sticks

Multimedia – the same size as SD cards but with fewer features

Smart Media – Thinner that CF cards with no memory controller

XD – used in Fuji, Toshiba, and Olympus cameras 20 x 25mm and just 1 7mm thick and smaller than SD cards

Performance is very similar for all these cards Most DSLR cameras use CF cards which are the cheapest and have higher capacities available than the other cards There is no real need to choose one type over another except if you have more than one device that can share cards

Connecting to your computer

You can either connect your camera directly to your computer with a suitable lead or remove the card and place in a card reader Almost all modern cameras use USB transfer and some newer models have firewire connectors Card readers are cheap at between $15 and $50 and multi card readers can be used with many different cards

For information on digital cameras and some good deals on Canon Compact digital cameras and Canon DSLR cameras visit Best Canon Compact Digital Cameras and Canon DSLR cameras

Submitted By ArticleUnited.com Submission Services

Product Photography

Creating a visual image to tempt a customer into buying your product is
called product photography. It is increasing greatly these days as people are
getting attracted towards photographs largely.
Product photography
is considered to be a boon for the advertisement
industry where these really clicks and works to be profitable. The picture taken
with high quality cameras with proper settings and background is sure to reflect
on it and on the sales. Such photographs are playing the real game with the
consumers as they fall for such lovely and wonderful snaps.

Want to sell a service, a vacation spot or a
Product Photography Equipment?
Marketing is the key. Making your product appealing to customers is the best way
to increase sales. All products need creative and professional advertising to
sell well. Since most of the advertising is done through advertisements in the
print media or the visual media like television and the internet, displaying an
enticing image of the product is the best way to get your message across and
remain ahead of your competition. This is where product photography helps.

More products are sold as a result of good photos than anything else. Since the
photo catches the eye faster than the written article it is important that the
photo of your product be really well presented. An exceptional photograph of
your product tells your customers that you are serious about your product and
its appearance while a blurred or fuzzy image lowers your reputation in seconds.
Interesting and lively visuals lets your customers interact with it
imaginatively and ensures that it is stamped in their mind. It is important to
ensure that the product has been displayed in the best possible way so as to
make a good first impression. A detailed photograph displaying the traits and
key features gives an accurate picture of your product. Product photography
shows the best features of a product to their advantage while keeping the
description genuine, honest and accurate.

Today product photography is not very expensive. There are many photographic who
offer quality service at affordable rates. Advertising through internet has
become pretty extensive these days. So product photography plays a big role in
web advertisements as you get only a few seconds to capture the attention of the
customer.

With advancement in technology came digital cameras. Now photography has
literally become child’s play. Any body with a passable camera can produce good
photographs. But there is always a need for proficient professional
photographers in the media. A good product photographer understands the medium,
the content and is able to capture the beauty of the picture. He has to be
ingenious and inventive. A 3-D spinning photograph of a beautiful vase catches
the eye faster than a still image. This is where the skill and ingenuity of a
photographer comes in.

Product photography is also used for restoring or reproducing family
photographs. It can probably show your product in a better light and quality.
The professionals are trained really well in this field to show up what they are
qualified at!

Great <a href="http://www.sharpics.com/products.php">product photography</a> requires a seamless white background,

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Advanced Ideas for Modifying an Image File

In addition to the basic modifications that may be made to an image file, some advanced modifications may be considered.

The two enhancement techniques to be discussed here involve modifying the brightness of certain objects, or modifying the brightness over certain regions of the image. These modifications are desirable more than one would expect, and can overcome shortcomings of the original image.

First is a modification which is often desired to make facial tones match with a viewer’s expectations in relation to lighter background objects elsewhere in the image. The image may not have captured a good level of facial brightness, either being too light or too dark.

Since facial tones are often a highlight of an image, they should be represented by appropriate brightness levels. Fortunately, we have at our disposal a means for modifying the gradation of shades from light to dark. Besides the usual controls for brightness and contrast, which apply factors which are proportional to the level of brightness for every coded picture element (or pixel), we can also apply a non-linear (gamma) factor. This alters the resultant gradations from light to dark so the steps will be either larger or smaller as you depart from white to darker shades, and eventually make up for these modified step sizes by the time you approach the darkest shades.

Thus, if your source image has a person wearing a white shirt, their face would be expected to show a shade which is normal for that person’s complexion, neither too light nor too dark. The gamma-factor adjustment gives the user a means to compensate for these effects.

A gamma-factor correction is available in an excellent freeware image application called Irfan View. Irfan View also has means for adjusting the levels of Red Green and Blue, as well as Brightness and Contrast. It is also good for converting images into other formats.

The second modification is desired when uneven lighting was used when taking a picture. This commonly occurs when a flash picture reveals objects in the background that aren’t illuminated well. In the photo studio, a person who operates an enlarger can use a technique which has been called “dodging,” or “burning.” The process is the same, and it depends on the perceived goal of bring down the brightness of given region, or bringing up the brightness of a (complementary) region. It consists of noting where the photo paper will receive too much light or too little light to balance the resultant image, and waving an object across the projected beam to reduce the “hot” spots in a desired pattern.

Fortunately, there are imaging applications that have developed a “layering” technique that in essence, overlays two layers, with the transparency/opacity of the upper layer determining how it alters the net result. This can be used in a manner similar to that used in a photo darkroom to obtain the desired result.

An application program must be identified which provides the ability to select a “transparency” for the upper layer that matches the required need. This transparency must have an opacity pattern that complements the needs of (compensates for the uneven brightness of) the source image, so that the result will balance the brightness level over the entire image. Also, the user must have the latitude to select the range of opacity from the desired clearest to the desired densest (of the top transparency layer) for the image being modified.

An application that can do these things and do them well is Photo Page made by Serif. This is a Publisher-type of application, and can be obtained a modest cost. It operates much like other publisher programs, but should not be depended on to:

Do a quality job in converting a layout to an standard image format

Make a satisfactory conversion from the layout to an HTML format.

A user can take the steps of doing a screen capture of a desired layout which has the brightness modifications obtained by this layering technique by using ALT + PRNT SCRN and pasting the result into MS Paint, and proceeding from there with a quality image.

It is left as an exercise for the user to determine how to use the software to modify a given image.

Timothy Firth B.Sc. Hons. is an expert author and provider of cheap e-books with master resale rights, premium e-books, audio books, software and home business opportunity suitable for everyone. For more information on <a href="http://www.ebooklibraryonline.co.uk/health-ebooks/digital-photography-guide-ebook.html">Digital Photography</a>, visit <a href="http://www.ebooklibraryonline.co.uk">E-Book Library Online</a> – http://www.ebooklibraryonline.co.uk

How to Create Panoramic Photos

Joining digital pictures can be done quite nicely in an application like MS Word. If two or more pictures represent side-by-side images taken from the same spot over a short interval and with the same camera settings, there is a good chance that you will be able to join them in a seamless fashion if the photos overlap each other slightly. You don’t have to ensure that the camera remains perfectly horizontal, but it is helpful if you can come close to achieving that. Digital cameras work quite well for this purpose because you can see quality results of each frame shortly after the pictures are taken, and you avoid the steps required to get a set of images scanned from photographic prints.

Some corrections may be needed to ensure that the colour balance, brightness, and contrast match well at the joining lines. Some cropping may be needed to trim away portions of some of the frames that extend above or below the extremities of the other frames. If you don’t position the camera on a fixed, flat, horizontal surface, you may need to do a “free rotate” of a few degrees to make the picture content match in the joining lines. Most image applications by Adobe provide a free rotate feature.

It may take some reasoned judgment on the part of the user to determine how big the finished panoramic picture will be and how many pixels should be retained in the individual frames that will be joined. You should have more dots per inch in the individual frames than in the final product in order to preserve picture quality.

MS Word is suggested as a good program to use for joining the frames. You can position each frame accurately and the program retains most of the picture quality. It has a feature that allows you to choose which overlapped frame is in the foreground at each joint. There is a 22-inch limit on page width in the landscape mode. For other reasons, you would probably want to limit the width to about 13 inches — the height can be whatever is convenient, perhaps around 4 inches. Four inches is suggested as a reasonable height for viewing on a screen since you only have to scroll the picture sideways. If 4 inches is a nominal height, then a width of 10 to 13 inches may serve your purposes well.

Let’s jump ahead, for the moment, to the point where you have made seamless joints of the frames in a DOC file set up for more than 13 inches wide. The first thing you need to do is to make a digital image file of the unrefined panoramic picture showing in MS Word. For most users, the best option available to them may be to use the “zoom” feature inherent in the “Desktop\Settings\Screen area” setting. Depending on your computer, you should be able to get to a screen area of at least 1280 X 1024 pixels. The maximum width of an image that can be displayed on the screen will be 13.3 inches.

By temporarily re-setting your screen area to this value you can perform a screen capture and obtain a digital file on the clipboard, which will provide up a 13-inch finished photo size. A screen capture “Copies” the entire screen image on a virtual “clipboard” by striking “Alt” and “Prnt Scrn” at the same time. With the screen-captured image on the clipboard, “Paste” it into MS Word. At this point, the image in MS Paint will be 96 dots per inch, presumably the same size and resolution you will choose for the finished picture, but it will have extraneous picture elements that can be cropped away. The extraneous elements come from the fact that the picture doesn’t completely fill the screen, and there will be some toolbars showing, particularly at top and bottom. Don’t worry about the toolbars present in the MS Paint application, as they are not part of the image.

You can do all or part of the cropping in MS Paint, which presents a temporary image in BMP format. To move the image to another application for conversion to JPG format, you must save the image in some format, and that may as well be BMP. The image conversion program will then be used to make any further quality adjustments to the picture and to convert it to the JPG image format that uses a compressed file format and make the file smaller with little loss of picture quality if a good program and a high enough quality-factor choice is used when converting to JPG.

Now to address the issues involved in making the images join and to ensure that they will blend well with the adjoining frame. First, the user should examine each of the frame images they intend to join end-to-end. Verify that there is some overlap between each picture to be joined. Note if there are dissimilarities between brightness, contrast and colour balance of each frame. Choose a frame image size and dots per inch resolution that fits the requirements for the finished product. It is recommended that the dots per inch be somewhat above 100, perhaps 150. It is recommended that the frames not be cropped, and that the frame height be set just slightly greater than the height of the finished product. It is recommended that these frame images by in JPG format. These are issues that should be worked over carefully to make the next steps go smoothly.

Timothy Firth B.Sc. Hons. is an expert author and provider of cheap e-books with master resale rights, premium e-books, audio books, software and home business opportunity suitable for everyone. For more information on <a href="http://www.ebooklibraryonline.co.uk/health-ebooks/digital-photography-guide-ebook.html">Digital Photography</a>, visit <a href="http://www.ebooklibraryonline.co.uk">E-Book Library Online</a> – http://www.ebooklibraryonline.co.uk

Top 11 Tips For Photographing People

There are very few rules to portrait photography. The few rules there are can be broken and still result in good images. What I have attempted to give you here is some quick tips to hopefully help you to improve your image taking.

1. Make it Personal

When photographing people involve sopmething that makes it more personal and about that individual. One of my favourite images shows a little girl in what is to her a very natural environment. Her grandfather breeds and races pigeons and since she could walk she has helped him in the daily tasks of cleaning and feeding them. The photograph shows her with the pigeopn on her lap as she feeds it peanuts. I always look to try and capture images that tell stories and capture a little bit of the true spirit of the person being photographed making it so much more personal.

2. Have Fun

False smiles are hideous and should be banned. Asking someone to smile or say cheese is a last resort. If you want natural smiles and laughs you need to create things for people to smile or laugh about. Personally I much prefer images with people laughing out loud to a posed straightforward Victorian styled portrait.

3. Always be Ready

I always remember a certain portrait session. I had been photographing a family on the beach. The little girl decided she wanted to climb onto a small pier that led out to sea. Luckily I had my camera out and managed to capture a few frames as she crawled along. Had I attempted to set this image up there are a million things that would have got in the way. As luck had it everything went right and a fantastic image was captured.

4. Get in close

Don?t be afraid to get in close and clip the tip of peoples heads out of the frame. Very often it helps the image, giving it a more dramatic approach.

If your camera doesn?t have a zoom facility then move closer physically.

5. Take Photographs Outside

You will get far far better images of young children if you allow them to play. As long as you pick a safe area you can let them run loose and do as they wish leaving you free to concentrate on capturing some magical moments. In my portrait business I take 98% of my images outside. I know this works as I continually receive more and more referral business from happy clients who recognise the joy and happiness in their childs expressions.

6. Catch people unawares

Very often the best images are when people don’t realise they are having their photograph taken. I recently shot a portrait session in London of a young couple. The girl had large ties to a market and wanted some atmospheric images. However her partner wasn?t keen to be photographed in public. I solved the problem by using a long lens and concentrated on capturing some totally natural images as they were walking around the market.

7. Change the angle you are shooting from

I always have a change of clothes with me when I am on a shoot because I tend to end up covered in mud. Don?t be afraid to lay on the ground. You will be rewarded by the images you take.

8. Capture natural reactions

Encourage people to react normally as they would every day. One of the joys of my job is taking images of new mums and their babies. I know if I ask mum to get in close to the baby nine times out of ten I will get a totally natural reaction as the baby and mother react to each other. All that is needed is for me to them judge the right time and capture the image.

I find if you ask people to get closer than they would normally do it will cause them to laugh. However this is not the case with teenagers as they see it as uncool to like brothers / sisters so with this age group differant approaches are needed.

9. Consider your background very carefully

The background is as important as the subject you are photographing. Ensure it is pleasing to the eye without distracting away from the image. Some colours are worth avoiding. Red for example will trigger the eye to look at it immediately and drag attention away from the main subject. People far cleverer than me have attempted to explain why (something to do with it being nature?s danger colour). The best thing to do when lining up your photograph is to avoid red altogether.

10. Practise

You can read a million books and visit every website on the planet but I believe there is no substitute to actually doing something and learning by experience. I personally run training days for people who like yourself just want to have a go at a new style of image making. The people who attend have various skill levels but as I place the emphasis on being as low tech as possible they are of use for everybody from the amateur through to the seasoned professional.

11 Be different

Try and do something out of the ordinary. Use your imagination to create images that stand out. If everyone else does a top ten do a top eleven, it will bring more interest guaranteed because it is out of the ordinary.

I wish you luck on your future image making and hope we can talk at some stage in the future.

Have Fun

Martin W.

All images and words are subject to copyright and cannot be reproduced in any way without written permission from Martin Wilmott Photography.

Martin Wilmott is a highly successful lifestyle photographer based in the UK who undertakes work all over the world. People with an interest in portrait photography can sign up for his free online course at <a href="http://www.martinwilmottphotography.com" title="http://www.martinwilmottphotography.com" target="_blank">http://www.martinwilmottphotography.com</a>. Martin also runs regular portrait classes for people with an interest in his style of work.

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